Arne Hulstein

People, technology and life

Category: Win

Vodafone Mobile Clicks and the augmented reality of tears of joy

September 26, 2009 / / 0 Comments

The room was dark and the heat got to both the presenting startups as well as the audience. The setting was the Vodafone Mobile Clicks finals at the Picnic festival in Amsterdam. Up for grabs was 150.000 Euro’s. A big amount in anyone’s book, but for bootstrapping startups the three prices would mean a lot more. IT would mean a new window of opportunity and the possibility to take their company a step further. Finalists Audioboo, Layar, Woobius, My Name is E, Rummble and Mobypicture battled in front of a very critical jury, but never lost that comradery that comes from being a startups together. The emotions ran high with tears for both victorious startups and startups that missed the top three positions. To Audioboo, My Name is E and Rummble all I can say is, guys you’re all on my phone and I loved your presentations.

A great addition to the pack of startups was Woobius, the third place winner. As the only one aimed at an enterprise market, Woobius aims for an audience that is rarely represented at this kind of event. It was awesome to see the surprise of the group, who saw themselves as underdogs, when they heard they could come up to pick up their third price. Congratulations guys and lets stay in touch, I will have some leads for you.

Mobypicture hardly needs any introduction. Mathys has been a friend ever since I met him and I just love his service. During the finale Mobypicture launched no less than 6 new features. An awesome step and something to be proud of. Your second place was well deserved Mathys and I love your passion for shoot and share.

One of Layar’s demonstrations for their new 3D technology is a rocket taking off. It could not have been chosen more appropriately. Since its launch, Layar has swept the world of its feet with its augmented reality browser. The world has been at their feet ever since. Maarten did a presentation which harnessed so much passion that it was impossible to beat. And the rollercoaster continues. Taking first price, the Layar team has seen a great reward for following its dreams. And for Maarten, the last year has been the ride of his life.

Congratulations to you all and I will be seeing more of all of you, I am sure.

Get a free ticket to Somesso.com in London

April 1, 2009 / / 3 Comments

We are proud to officially launch the Somesso bloggers program for the Somesso conference in London on Friday May 15. As you will know, the Somesso conference focuses on social media use in corporate environments. As social media keep on gaining interest around the world, more and more corporations are looking into implementing these techniques within their organisations as well as in their communications to the outside world. For this reason, we feel that an active bloggers program is going to be a great addition to what we like to communicate to the corporate world.

For participants in our bloggers program we will have 10 free tickets to the conference available. However, we have attached some rules to the program and the distribution of the tickets.

  • You need to publish at least 4 posts that are related to the Somesso Conference in London on the 15th of May. These can be blogposts, podcasts, videocasts or other publications on the event, event related speakers and interviews or anything else that is related to the Somesso Conference in London. And please use hashtag #smo09 on everything.
  • You need to encourage readers, friends, your online communities, followers etc. to register for the event (this is important and you will see why)
  • You will need to display a badge on your blog with a link to the registration page which will remain visible to the day of the conference. (You can find the badges on www.somesso.com/marketing)

As a member of the bloggers program, you will not go unnoticed. When you register I will send you a personal registration code that you can use on your blog in combination with one of the logo’s at www.somesso.com/marketing. (Mail me for your code, you will need it to be eligable for the ticket!) Besides the fact that being in the bloggers program will give you a chance to win one of the ten free tickets, that code will give your readers a discount of 10%. The interesting part is that as they sign up, you will get that same discount on a ticket you can purchase. As more and more people purchase tickets with your code, you will end up with a free ticket to the event. (Which you can then give away to your readers or otherwise.) As the event comes closer, we will be sending you information on the speakers as well as other event facts. And of course, you are in direct contact with the event organisers, so whatever you feel you need, don’t hesitate to ask. We will also provide an opportunity for bloggers to meet each other and opportunities to interview speakers at the event.

As we mentioned before, we only have 10 free tickets to the Somesso Conference in London available. The chance is that we will be having more bloggers that are interested. For that reason we will be selecting the 10 bloggers that will receive a conference pass based on the sales of tickets from their bloggers code. And when the number of sales would be equal, we will use our judgement based on the articles you have written and the impact they have had in the community. So make sure you spread the word as much as possible to get that free ticket.

If you have any questions, just get in touch with me either through my blog or mail me at somessobloggersprogram@arnehulstein.nl.

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