People, technology and life

Tag: Friday Five

Friday Five – Five things your online project cannot do without

So, you are embarking on something new. You have just gotten that brilliant brainwave, or you are starting a new online project for your organization. Here is a list of five things that are vital to include in your project.

Whatever it is, it is better with friends. You need to keep in mind that friendships are very important to everyone. And that includes your users or potential users. It almost does not matter what your project is about, but something you need to keep in mind that your users love to do it with their friends. So, think of a way your users can involve their friends in what the are doing at your place. And make it easy to include them. Connecting to a platform where people already are in touch with their friends makes it much easier for them to include their friends in your project. So, connect to Twitter, Facebook, a google account and that will make interaction much easier.

Over a third of internet traffic currently is mobile in one way or another. That makes mobile essential to reach your target audience. Make sure your project works on mobile devices. If it is done right, it often does not involve more than templating for mobile devices. An easy step for an easy gain.

Now that you have included mobile, include something to do with it. Connect your project to physical locations. You might think that is a tricky one, but many locations are already charted through Foursquare, Facebook Places, and other location based services. Choose to do something with locations of a certain kind or to do something related to your product at a location. Yes, it might involve some creative thinking, but it is often possible.
Something else to consider is incuding geographical meta data in as many parts of your project as you can. If you are not using it today, someone else may if you allow them. Just look at the way third party data has been by people to create layers of information for augmented reality application Layar. That is something that your target audience might benefit from as well.

People are more willing to invest in a project if there is something they can achieve. So, make sure they can. Make sure you offer a possibility to earn a status, to be part of a leaderboard competition, to allow them to make more of what they have done on your project. If nothing else, it will bring them back to your site/app/project to achieve more.

If someone values what you do, they will share it with others. Make sure they can. And make sure they have something to share. Help them to share more than a link, but help them share a trigger for their friends, for their followers, for their contacts. Help them be ahead of others in the fields they love, so they are the first to share it with others. The lead you give them is the lead they will give you.

Good luck on your new project! I hope it will be incredibly succesful. If you have something you would want my opinion or my help on, don’t hesitate to ask.

On Fridays I post short lists of things. Things to do, things not to do. Things to change or things you should not be without. The Friday Five will reflect my personal view on many things. And as it is Friday, it can be serious, but it might not always be.

The Friday Five – Five iPad apps to stay in touch with what is happening

The coming weeks I have decided to have one day with a theme. The Friday Five. On the coming Fridays, I will be posting short lists of things. Things to do, things not to do. Things to change or things you should not be without. The Friday Five will reflect my personal view on many things. And as it is Friday, it is not always going to be very serious.

This week I want to share my five favorite apps on the iPad that I use to stay in touch with what is happening:


This has been on top of my list on both the iPad as well as the iPad ever since it was released. I never access the actual app, but its ability to give me push notifications on many services has helped me stay in touch realtime. One of my latest additions is a combination of a filter on my Google Apps account which forwards to Boxcar when mails with certain words or from certain people arrive. That enables me to quickly respond to current projects or special clients.

Twitter for iPad

One of the best Twitter clients around. The joy of browsing through tweets, hashtags, people’s conversations is huge. Twitter for Mac is getting close, but is not as much fun as Twitter for iPad is.


Just in and already on place three. Flipboard used to live here, but Zite is just so much nicer. Granted, it can do with some improvement, but the basis is great. It enables me to catch up with what has been happening in a comfortable manner. However, I would like it to be more clear in the way it uses my RSS feeds from Google Reader. Besides that, I would love an option to add my own account and a list of articles I want to save for later use, perhaps through Instapaper.

Friendly Facebook for iPad

Catching up with friends on Facebook is great to do, but I am not much of a fan of the Facebook site on the iPad. The official Facebook app is great on the iPhone, but doesn’t scale to the iPad, so I looked at Friendly. And I think it is pretty good. Does it enhance your life incredibly? No, but it is easy to use and nice to look at, so a definite must have if you want to do Facebook on the iPad.


Just for the fun of it really. Tweetradar does what its name implies. It shows you a google maps background on which it projects the tweets for that area. Great to spot what is happening in your backyard, your city, another city or just for an event.

There you go, the Friday Five for this week. If you have an app you would want me to try, just let me know. If you have something that you would like to get my opinion on, let me know, I’ll do a Friday Five on it.

© 2024 Arne Hulstein

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