This week Vodafone found out that they have customers who care. Not about their brand, not about their services, but about the package. Vodafone was offering the highest speed mobile internet available on the Dutch market and they were offering it at only a tenner. Starting it was easy and so was using it. And then it all went wrong. Vodafone announced that they would be following the market on the speed of mobile internet. And this meant they would reduce the speed to less than a tenth of the current speed, without giving another option or reducing the price. What happened next is something Vodafone could have expected from the beginning. Their customers spoke up. They talked on forums, they talked on blogs, they talked on twitter and everywhere else. The whole deal even hit the Dutch government. And slowly it sank in with Vodafone that this might not be the way to do it. That this might just hurt their client base. And they listened. Yesterday afternoon Vodafone announced that their plans were off the table and that all changed would be reverted. Great. Except that they did go all the way in implementing them. And this will have earned them a lot of sceptisism from the people that would promote them otherwise. And that will consider other providers if they offer the same speed at the same cost. vodafone has just found out that if you have a tribe, and you go against it, it will go against you. And that hurts you even if you revert your decision within four days. It would have been better to consider all the possible options before launching the plan. To talk with their customers about options and to listen to them. It would have made all the difference.
Organizations have a story to tell. Everyone has. And I strongly believe that technology is becoming one of our prime ways to connect people, to build relationships, to change the world. Technology is up there with writing, industrialization and the telephone. Those have changed our world. Technology will do that once again. But at a pace that is much higher than anything else.
With my clients, I interpret trends and make them practical. We create insights into the future. I coach and advise organizations, startups or individuals on what the future holds for them. Talk to me if you to find out what it holds for you.
You can always talk to me. Connect to me on any social network, or mail me on arne [at] arnehulstein [dot] nl or call me diect on +31 653 961 138.
Focus on People, Entrepreneurship, Innovation and Technology. Inspirator | Strategist | Speaker | Entrepreneur | Coach | Sustainability | BusinessFabriek
Beetje jammer dat de inhoud van de Vietnamese loempia’s van @JumboSupermarkt probeert te ontsnappen. 🤔
Ben ik nou de enige die het vreemd vind dat duurzame energie zwaarder wordt belast dan bedrijven die gebruik maken van fossiele brandstoffen, die een winstheffing krijgen? Is dat niet het ondersteunen van de verkeerde branche? https://nos.nl/artikel/2444473-europa-verplaatst-megawinsten-energieproducenten-naar-consument #energie #duurzaam
Ik heb een MacBook 16" met i9 over. Als iemand interesse heeft of er iemand voor weet... 😉 https://www.marktplaats.nl/v/computers-en-software/apple-macbooks/m1880054989-macbook-pro-2019-16-2-3-i9-32gb-ram-2tb-ssd
(Touchbar werkt niet, vandaar een aantrekkelijke prijs.)
Kijk, als het de grens over gaat, dan ben je er toch ook gewoon vanaf? 🤦🏻♂️ Zembla: 'Indaver Antwerpen blijft PFAS lozen, Vlaamse overheid handhaaft niet' https://www.omroepzeeland.nl/nieuws/14945771/zembla-indaver-antwerpen-blijft-pfas-lozen-vlaamse-overheid-handhaaft-niet #omroepzeeland #zeeland
Now that is an interesting question. And will that be answered at the October event people have been hinting at?
What was the Apple subway glitch at the end of the keynote?? VR teaser? Apple pulling a Marvel Easter egg? #AppleEvent #apple
Can we also switch off the always on display when we want? Because I often leave my iPhone on my table and walk away. Not sure I am excited about everybody seeing what is going on… #AppleEvent #iPhone14Pro
Can we have that multiple eSim setup here in NL? So I can split private and business calls on one phone? Please? #AppleEvent
So, here I am. I wanted to upgrade from my Watch 6 GPS to the Watch 8 cellular before this event. Now I am calculating whether I can justify 799 for the #Ultra instead… 🤦♂️ #AppleEvent
The only thing I would now want to see it to have Apple’s own activity software to actually integrate to the online sports sphere towards things like #Strava and #Runkeeper and tell me more about my fitness status like #Garmin. #AppleEvent
No, I am not an extreme sports athlete. Running a trail here, requires me to first drive somewhere that can be called ‘wild’ for half an hour. But the gadget freak in me really wants the Apple Watch Ultra… #AppleEvent
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Volg mij in mijn ontdekkingstocht van de fietssport. In juli ga ik met Team Alpecin Cycling L'etape du Tour rijden. Vanaf nu ga ik hier filmpjes plaatsen van de kickoff, de trainingsweek, mijn eigen trainingen en het hoogtepunt. Ik heb er zin in!