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Sometimes that is the choice you need to make. Having a successful business often is about choices as trivial as the one in the title. Even though you might have the perfect business that draws people from afar for your unique personality and style, or that unique product. But to lift your business from an average business to a great business, sometimes you just need to make basic choices. Like leaving your lunch.

Yesterday I walked into a large retail store. I was interested in a purchase involving a lot of cash and frequent return visits when I would be spending more cash to keep my initial purchase in great condition. The sales team of seven sat on a table and was having their lunch. I was the only customer in the store. I browsed all their products and did a slow walk around the store. And the only time one of the salespeople stood up from the table was to answer a question from a mechanic -who obviously take their lunches at another time in another part of the building.

The trouble was not with the fact that they were on their lunch break. The problem with this is that I left. And I left disillusioned. Because as a customer I am worth less than their lunch. Their coworkers are worth more than their lunch, but as a customer I have no value to them whatsoever.

Today, choose. Choose to make your customer feel special. By doing little things like giving him the attention he needs.