Though you might find this a strange title, please bear with me. Since the launch of Uber, I have been following the company with interest. I love the service. If I am somewhere where I need a taxi, I will first check if there is an Uber available. Why? Not necessarily because of the service itself, but because of the way it fits me.
I like things to be easy for me. I dislike standing in the streets of Paris at night and having to wave my arms off to get a taxi to stop, only to almost experience a case of involuntary kamikaze. Ok, granted, there are many great taxi drivers. Honest. But I like the convenience of a service that I can call wherever I am, that comes to me and that allows me to pay regardless of whether I am carrying cash. And that has changed the way I use taxi’s.
Great. But how about those protests? Are they stupid? Not really. In a way I can see their point. But then again, I cannot. After all, the world is changing. Technology has given us opportunities to do things in ways we had never thought possible 10 years ago. In 2009 I sat at a dinner with the CEO of a large newspaper who was complaining about newspaper sales going down. I asked him why he was surprised. After all, newspapers and their business models have been around since around the 12th century. It was bound to change someday. A couple of months later, I was at a table with several Swiss bankers that assured me that the world would always need banks. Naturally, I showed them that there were initiatives around that could make them completely obsolete.
Times are changing. Business models are changing and the expectations of our customers change faster than most of our businesses can. After all, the taxi licensing system cannot just be scrapped overnight. However, both the taxi drivers as well as the governments need to be prepared to consider doing just that. And I know that that is going to be hard. But creating a way to keep your business profitable against the expectations of your customers is not going to work for long. After all, how many of those artists will have benefitted from (il)legal downloading of songs? Not too long ago they only expected to be purchasing full albums at record stores. And if I may remind you, many of those have had to close. I never saw those on strike either. Not that anyone would have noticed.
The whole idea here is to move on. Yes, you are in an old profession that has cost you a large investment, but what are the earnings in the future? If the only way you can earn money is through the protection of your industry, I am sorry, but you have lost already.
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