Right now, if you are not talking about the US elections, you are talking about the possible recessions which might hit the world. And it probably will. Mainly because the media want it to. But that is another story. For many people, a possible recession generates uncertainty and doubt about the future. It is a hard time. Or is it? Is a recession something to scare us, or is it something we need to face head on. Something we need to think about. Not long and hard, but quick and hard. Because in a time of recession the survivors are the ones that have been able to adapt quickly enough to the new situation. In a time of recession it becomes more and more clear that your relationships matter. Because it will be the customers you have the best relationship with, that will keep coming back. Even when your product or service costs a bit more than your neighbors. In that way, a slowing economy show you what your customers think about you. Even if you are only competing on prices.
A slowing economy is a challenge. A challenge to get out there more and make more of less. Less money coming in, less advertising and less giveaways. Your key to success in this time is to make sure your relationships are solid. Because they will result in more customers, more turnover and more recommendations from your current customers to their friends. Relationships allow you to grow against the flow. Because everyone loves to be loved.

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