As you will all have heard, Obama won the elections on the 4th of November. If nothing else, what I liked about his approach was his use of social media. He really was working on gathering people around him to carry his ideas further and communicate them to their friends. By using the established networks such as Facebook (2.5 million followers), LinkedIn (500+ contacts) and twitter (119,486 followers) but also by building the my.barackobama.com site. A great approach. And a great example of leading a tribe to influence the world. However, the question I am left with is this. Will Barack keep it up? Will we hear from him next week, next month or in April when he has been in office for four months. Will we still be able to contact him this way and will he still share with his followers what he is doing. Or will the site be hushed and will we wake up to the fact that it has been a great marketing effort to push the name and push the man. I sincerely hope not, because we have had a great taste of what social media are able to do when they are a part of your complete approach to reaching your potential tribe. Lets keep that up @barackobama and lets keep on talking. It might even be a bit more personal to my taste as you see with @MaximeVerhagen the Dutch minister of foreign affairs. But at least @barackobama, lets stay in touch. Can I hear your “Yes we can!” on that?
About Arne
I love the future. I have loved it ever since I started reading. Technology is shaping our future fast. Back in 1985 I wrote my first computer program. Back in 1994 I launched my first website and I have been working with organizations on integrating new technology ever since.Organizations have a story to tell. Everyone has. And I strongly believe that technology is becoming one of our prime ways to connect people, to build relationships, to change the world. Technology is up there with writing, industrialization and the telephone. Those have changed our world. Technology will do that once again. But at a pace that is much higher than anything else.
With my clients, I interpret trends and make them practical. We create insights into the future. I coach and advise organizations, startups or individuals on what the future holds for them. Talk to me if you to find out what it holds for you.
Contact
You can always talk to me. Connect to me on any social network, or mail me on arne [at] arnehulstein [dot] nl or call me diect on +31 653 961 138.
I am also part of the Profimdo team where we are working with startups and innovative SME's on innovative product, product development, prototyping, market testing, product launches, social media campains to test the market, writing business plans, connecting to investors and more. Check out Profimdo at www.profimdo.nl.
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