Last week I received an invite to the beta launch of Wayzon.com. Not specifically interesting as I get invites more often, but as it is close to an idea I used to have, I thought it was worth a try. After registration I came into a very pleasant looking visual representation of people that have similar interests to mine and who are on the same network. That is a great idea. One that I was talking about a year ago or so. Anyway, as I went over more of the details, I found a good couple of points which I would consider changing. As I am a demanding customer and one that likes to let people know what he thinks, I replied to the mail with the invite. I received a response within ten minutes thanking me for the suggestions and after a quick exchange of some suggestions by email, I received an extra mail telling me they were going to send me a t-shirt.
To be honest, I am not to be bought with a t-shirt. But what I do fall for is the service that is there. If we pull this thing apart it is a very basic way of dealing with your customers. A customer tries your product, he gets back to you with feedback, you tell the customer how you are going to del with it and then you give him something to show your appreciation. How many companies actually do that? And how many do I write about? There you go. On a very simple, very small scale, this is how it works. So are you rewarding your most valuable customers for their feedback on your business/product/service? Or do you not even give them a chance to make the suggestions. Because they will talk about you anyway, but it is your choice what they are going to be telling.
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